Action! App is a revolutionary new way for consumers and brands to communicate and engage – in their moment of need.

On average, consumers check their phone once every six minutes.  Make it easy for your consumers to communicate with your brand the way they prefer with Action!

Consumers enter and save their profile information once, all in a secure, private setting that is integrated with your existing CRM systems.  Action! App saves time by transferring consumers’ relevant profile information and transaction content, providing contextual help to the agent.

Communication begins via scan or search, includes the ability to send photos, text, video or audio, and to receive product information and even full resolution.  Action! App is designed to reduce the number of consumer interactions by offering robust self help options.

One location
One connection
Unlimited brand potential

Join the Action! App revolution today!

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The new universal doorway to your brands that improves the consumer’s experience! To learn more…

When consumers want to communicate with you, all they have to do is hit "Action!" Using Action! is easy and intuitive, with stored profiles, two-way multi-media communication, and robust self-help features that eliminate countless extra steps and time spent looking up numbers, websites or waiting on hold. A private conversation between your consumer and your care team that's more effective and efficient than ever before.

Please visit our download sites to get the Action! App:

Get it on Google Play  App Store

Convenient Single Action Connection
Secure ▪ Private ▪ Protected


Headquartered in the Chicago area, The Action Company was created to bring breakthrough thinking in mobile technologies to businesses across multiple industries, maximizing their engagement with their consumers. The Action! App was born out of the innovation of marketing visionaries, consumer care professionals and technology experts, spearheaded by former managers of leading global companies like Egg Strategy, ESPN, Levi Strauss, Over the Shoulder and RQA, Inc.


Why Leap Into Action?

  • Omnichannel Platform that provides contextual help for each channel
  • Mobile Enabled transactions for your brands’ where to buy, product quality inquiries and FAQs
  • Consumer Care Team value is maximized, focus on resolution vs. data collection
  • Integration with Astute and Wilke CRM systems requires no process change for your agents
  • Diverts Consumers from Social Media to reduce PR and litigation risk
  • Multi Media communication via Text, Photos, Audio, or Video
  • Robust Information with Rich Analytics about your consumers, from your consumers
  • Recall Communication efficiently notifies consumers if scanned product is being recalled
  • Ease of Use improves overall consumer experience – no hold times or repeating information
  • Demographics and Satisfaction* provides post interaction feedback about the mobile experience within Action! App
  • Electronic Couponing* quickly delivers coupons or refunds and reduces fraud

*Planned for Future Release


Convenient Single Action Connection
Secure ▪ Private ▪ Protected


RQA, Inc.RQA, Inc.
Founded in 1989, RQA, Inc. provides world class services to the food, beverage, personal care and consumer product industries.  Whether you need to assess your product quality and market conditions at retail where the consumer makes their purchase decision, retrieve consumer complaint or competitive product samples, optimize your Crisis Management plan, or even execute a product recall, RQA is there.



At Egg Strategy, we help direct a brand to its true vocation. To do this we assess the consumer and market realities that determine how a brand can deliver ultimate “job satisfaction” at every touch point. This is how winning brands achieve lifetime employment.


Over The ShoulderOver The Shoulder®
Over The Shoulder® is the Smartphone Research platform created by the insight hunters at Egg Strategy. Over the past two years, we’ve been providing our clients with unprecedented access into the daily lives of their consumers. And we’ve become experts at translating this new type of in the moment commentary into fresh insights and actionable strategy for forward-thinking Innovation Teams and Brand Teams. We’re dedicated to maintaining our leadership in using technology to our client’s full advantage.


Astute SolutionsAstute Solutions
Astute Solutions' customer relationship management, knowledge management, and social CRM solutions support the strategies of customer-centric companies around the world. Its award-winning technologies remove the operational barriers to service excellence, enabling consistent, accurate, and complete discovery and service experiences. Through automation, simplified access to information, agent guidance, and end-to-end voice of the customer reporting, organizations establish a framework for exceptional multi-channel service delivery. Across industries, they are equipped to create business value from customer insight, quickly achieving ROI. Companies partner with Astute Solutions to improve enterprise processes, reduce costs, increase sales, and strengthen relationships.


SOCAPSOCAP International

The Action Company is proud to partner with SOCAP International, the largest consumer affairs professional association in North America, to launch the SOCAP-Action Consortium. The Consortium will leverage the collective expertise of leaders in the customer care, customer technology and marketing professions, and collaborate with Action! to promote this advancement in the delivery of consumer care across diverse industry segments.


The SOCAP-Action Consortium will be comprised of SOCAP members representing leading Fortune 1000 companies from diverse industry segments. The Consortium will represent both consumers and enterprises while fostering collaborative and future-focused thought leadership within the profession.


Wilke GlobalWilke Global
Wilke Global has been a pioneer in Consumer Affairs solutions and technologies for nearly 30 years. Throughout this time, we have consistently adapted as new technologies emerge and as the industry changes. We remain committed to helping our clients effectively and efficiently manage customer feedback. Our products address every aspect of Customer Relationship Management, including validated systems for regulated industries and global systems for worldwide operations.